John Montgomery:

The company says the new card was designed based on what its clients in several different industries have been asking for from a GPU. “Our customers are trying to do one core thing: look at more data at one time and be able to interact with larger datasets,” NVIDIA Industry Executive, Media and Entertainment, Greg Estes told fxguide. “You could be an artist working in Maya, or a guy at Nissan trying to design a car, or a geophysicist looking at an oil field.”