David S. Cohen writing for variety.com

But as innovation has shifted from the screen to the pipeline, vfx have become less startling. This year's vfx movies have ranged from fun ("Avengers," "Abraham Lincoln: Vampire Hunter") to forgettable ("Battleship" and... you know, that other bloated thing, what was the name of it?) but they haven't made me think "Wow, I've never seen that before" -- even when I haven't. No wonder movie attendance is flat or falling. There aren't enough films being made to build and sustain auds' relationships with stars, and vfx are losing their novelty value.

I thought about whether or not this was something to respond to. So I'm late to the game.

I have work in Battleship that you don't know about. Nothing of what I do is exciting.Its called problem solving. I love it.

I have been sneaking my composites by you for years. Non of them are boring.